Senior CRM and Retention Manager

Position Overview We are looking for a proactive and strategic Senior CRM and Marketing Manager to join our team and take charge of the CRM function in our growing Casino and iGaming company. This role bridges day-to-day execution with high-level planning ensuring all CRM campaigns, communications, and loyalty programs are delivered seamlessly, on-brand, and in line with the wider business goals. Youll work closely with the Head of Retention to lead the CRM team, owning the campaign calendar, managing automation flows, and driving improvements through data-driven insights. The type of person we are looking for is an analytical and process driven thinker who can understand and interpret data to make decisions. You should be someone who enjoys putting systems in place and can figure out tools to automate and improve those systems. You are eager to be hands on in learning new skills and tools while being able to practically implement them to improve the team and results. Key Responsibilities Development and management of all CRM activities including but not limited to;

• Campaign Planning & Execution Oversight: Structure CRM plans, segmentation, and comms timelines. Manage end-to-end retail CRM rollout ensuring quality and timely delivery
• Campaign Analysis: Measure campaign effectiveness using control groups and pre/post-campaign analysis
• Automated Flows & CRM Systems: Design and implement comprehensive player journey frameworks from acquisition through retention. Building automated campaign flows and personalized player communications through CRM tools
• VIP & Loyalty Program Support: Establish VIP identification criteria and develop specialized programs for high-value players
• Team Communication: Align campaign plans with whats happening on the ground
• Data Support: Collaborate with BI/Data teams to extract actionable insights from player behaviour and assist them in the development of data models for customer segmentation
• Reporting: Establish KPIs and reporting dashboards to track customer engagement and retention metrics

Required Skills & Experience

• 35 years+ of experience in CRM, retention, or lifecycle marketing preferably within iGaming
• Proven experience in data-driven CRM strategy and execution with a focus on B2C multichannel marketing campaigns
• Experience in designing and optimizing customer journeys with a strong technical understanding of CRM systems, automation tools, and journey builders (e.g. Saleforce, Emarsys, Optimove, Adobe or similar)
• Proficiency in analysing large datasets to derive actionable insights
• Demonstrable success in player retention and reactivation campaigns. Experience developing and implementing VIP programs is a plus
• Strong understanding of customer segmentation methodologies (e.g. RFM analysis, Churn / Retention analysis i.e. CLTV calculations)
• Ability to translate complex data into clear recommendations for stakeholders
• Excellent communication and project management skills
• Experience in gaming or iGaming is a plus but candidates will be considered from any role or industry with a similar customer-centric focus

What We Offer

• Competitive compensation package including performance-based incentives
• Professional development opportunities and career growth
• Dynamic and innovative work environment
• Collaborative team culture that values data-driven decision making

If youre passionate about creating exceptional customer experiences and driving business growth through strategic CRM initiatives, we want to hear from you!

Information :

• Company : Coastline Gaming
• Position : Senior CRM and Retention Manager
• Location : Dublin, County Dublin
• Country : IE