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Digital marketing manager - retail/fmcg...d24 at Executive Edge

Position Digital marketing manager - retail/fmcg...d24
Posted 17 Apr 2026
Expired 17 May 2026
Company Executive Edge
Location Dublin | IE
Job Type Full Time

Job Description:

Latest job information from Executive Edge for the position of Digital marketing manager - retail/fmcg...d24. If the Digital marketing manager - retail/fmcg...d24 vacancy in Dublin matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

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Digital Marketing Manager Retail / FMCGD24 Our client is a very successful global retail brand organisation seeking a Digital Marketing Manager to join the Consumer Activation Team. Salary: €80 K - €82 K plus 20% bonus and excellent benefits. The Role: The Digital Marketing Manager role is a senior strategic individual contributor position within the Consumer Activation team. It is critical to shaping and delivering the consumer digital strategy in Ireland. The role owns digital strategy and activation end-to-end, with a strong focus on driving growth, elevating execution standards and embedding digital as a through-the-line consumer journey that connects seamlessly with offline activation. Own the consumer digital strategy, including paid media, online advertising, newsletters, e CRM/CRM, social media strategy and website growth, with digital playing a core role in the brand funnel and consumer journey. Provide strategic direction for e Commerce, working closely with the e Commerce Operations lead, without hands-on technical ownership of site development or backend/frontend execution. Lead and oversee major digital activation initiatives such as paid media (including Google Ads), digital out-of-home and screen-based advertising and newly launched e CRM programmes. Own the digital social media strategy, with content execution support from the wider team. Ensure digital campaigns are fully through-the-line, working closely with offline activation to continue consumer conversations from face-to-face engagement into digital touchpoints. Act as a strong agency lead, setting direction, challenging performance and ensuring value for money while agencies execute the operational delivery. Operates within a highly connected activation team, collaborating closely with e Commerce, offline activation, brand and consumer experience. Strong cross-functional engagement with Finance, Legal, M&S and commercial planning is critical due to compliance and governance requirements. The role is positioned as a central connector, which involves a high level collaborative approach. The Candidate: Third level degree A senior Digital Marketing Manager experienced in digital activation and marketing strategy, commercial and digital marketing experience. Ideally have retail or FMCG industry experience with a strong understanding of the consumer journey. TTL marketing experience. Ability to work on multiple projects, be flexible, well organized and have a collaborative approach. Have a good understanding of data and experience working with agencies. Experienced digital activation or digital marketing professional with an understanding of the full journey and how it all connects. Skills: Digital Consumer Activation Manager FMCG / Retail Benefits: 20% bonus Excellent benefits

Job Info:

  • Company: Executive Edge
  • Position: Digital marketing manager - retail/fmcg...d24
  • Work Location: Dublin
  • Country: IE

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